2009 Summit on Customer Engagement

Event Details

“There's nothing like getting together in person to network with peers, exchange ideas and build a rapport that will evolve into impromptu calls and emails. Those personal relationships can be a great source of information and camaraderie throughout the year.”

Abby Atkinson
Senior Director, Marketing Field Services
Infor

October 19-21, 2009

Fast Facts

Keynoters:

Tim Thorsteinson, President, Harris Broadcast Communications
Sean Geehan, Author, C-Level Guide to Transforming Your B2B Business; CEO and Founder, Geehan Group
Laura Ramos, Vice President and Principal Analyst, Forrester Research

Who Attended: Customer Engagement professionals from many of the top B2B firms in the world, including Microsoft, Hewlett-Packard, EMC, AmerisourceBergen, AT&T, Research in Motion, Avaya, CA, Cisco, Citrix Systems, SAS Institute, Wells Fargo, Intel, IBM, Cognizant, DataFlux Corporation, Diebold, First Data, Harris Broadcast Corporation, Hitachi Data Systems, Infor, Kronos, Elxmark International, Mzinga, National Instruments, NetApp, NICE Systems, Nuance Communications, Open Text Corporation, Qwest Communications, Siemens PLM, VitalSmarts, Waters Corporation and others.

Executive Forum:

Bill Lee, President, Customer Strategy Group
Dan Crain, former CTO, Brocade
Chris Fleck,Vice President of Community and Solutions Development, Citrix Systems
Scott Fitzgerald, VP, Global Field Marketing, CA
John Pasquarette, Vice President, Product Marketing – Software
National Instruments
Asim Zaheer, Vice President, Global Product and Competitive Marketing, Hitachi Data Systems
Vicky Cooney, Vice President, Market Development, AmerisourceBergen
Laura Ramos, Vice President and Principal Analyst, Forrester
Sean Geehan, Author, C-Level Guide to Transforming Your B2B Business; CEO and Founder, Geehan Group

Featured Presenters:

Harris Broadcast’s Tim Thorsteinson and Sean Geehan on customer engagement at the decision maker level.
Forrester Research’s Laura Ramos on understanding the value of customer engagement.
Former Brocade CTO Dan Crain on how to engage senior executive customers.
Infor’s Abby Atkinson on building a strategic, data driven business model for a customer reference program.
EMC’s Chris Lucas, Peter Ross and Karen Nunes on creating a repeatable and scalable approach to customer references.
Microsoft’s Connie Dean on building a community of CIO customers.
SAS Institute’s Wally Thiessen on integrating customer programs to get broad customer engagement.
National Instrument’s John Pasquarette on marshalling communities to create customers for the future.
Intel’s Rhett Livengood on how Intel integrates references and CABs into its social media efforts - on a tight budget.
Citrix Systems’ Chris Fleck on how communities foster innovation at Citrix.

President’s Award Winners

President's Award Winner for Overall Presentation:
Rhett Livengood, Director Enterprise Customer Engagement Programs, Intel, for his presentation “How Intel Integrates References and CABs into its Social Media Efforts - On a Tight Budget".

President's Award Winner for Breakout Session:
Jack Ferres, Senior Manager, Customer Marketing, Kronos, for his presentation "Acquiring Key Customer References with an Early Adopter Program".

Congratulations on a job well done!